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Rising Star: Arvette M. Reid, Client Services Director, SEIA

In 2017, after a career in tech, senior housing, and healthcare, Arvette M. Reid joined Signature Estate & Investment Advisors (SEIA) — a Los Angeles-based RIA that was founded in 1997 and that now has more than $12.7 billion in AUM — to create the firm’s Lifecare Affordability Plan, a flat-rate solution designed to meet changing healthcare needs while preserving the caregiver’s quality of life. We spoke with Reid in her Tysons, Virginia location. Below is our recent discussion, edited for length and clarity.

What motivated you to get into the financial side of lifecare planning?

I came to SEIA with no financial background. My mom was a social worker, and my father was a middle school principal. We didn’t talk about finances. I’d had a successful software career before I started working in senior housing and healthcare, and then I spent 15 years working with families who were trying to make a housing or a healthcare decision. Even though I was a marketing person, I was always the one trying to tell them how much things cost — how much they would have to pay out of pocket, what the daily rate was, and so forth. And the look on their faces…they were like, “Oh my gosh, how am I going to pay for this?” People just don’t realize how expensive some of these home care and housing options are….

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